Damen Yachting
Interactive ar-yacht configurator
3D Modeling - 3D Optimisation - AR application
Synopsis
At the 2025 Monaco Yacht Show, Damen Yachting set out to elevate the way people connect with their vessels. With the Amels Sixty as their highlight, the aim was to go beyond static displays and offer something more dynamic. So we created an interactive experience where the yacht didn't just sit in the spotlight, but it appeared in augmented reality, fully explorable from every angle.
We built a sleek central kiosk with a glossy blue epoxy surface that echoed the color of the sea. Visitors scanned a QR code with a tablet, and just like that, the Amels Sixty appeared in AR above the platform. They could rotate the yacht, explore its layout deck by deck and dive into detailed interior options. Every interaction felt personal, tactile and intuitive.
Very proud to have been part of this wonderful collaboration. I was responsible for all 3D work, ranging from optimization, modeling, and texturing to implementing technical customization options and ensuring they were seamlessly integrated into our Unity game engine.
AR Experience
What was important for us during this project was ensuring that the unique identity and design language of every Damen Yachting vessel translated accurately into the interactive experience. Each yacht features its own architectural style, layout, and customization possibilities, requiring careful attention to both visual quality and technical implementation.
The AR application allows users to explore the yachts layer by layer through an intuitive tablet interface, making it easy to visualize interiors, exteriors, materials, colors, and different deck levels in a clear and interactive way.
Interior design 360 view
Inside the application, users can also explore fully 3D-rendered interiors, available in multiple variations. These are presented as 360-degree environments, allowing seamless navigation and inspection using the tablet to look around each space in detail.
Monaco exhibition boot
We were also responsible for designing the exhibition booth, developing both the initial concepts and high-quality 3D renders of the space. These visuals were used to define the final look and feel, ensuring a strong and coherent presentation of the Damen Yachting brand.
In collaboration with a third-party partner, we also helped develop a large custom base element representing the ocean surface, on which the AR yacht experience was presented. This physical installation acted as the foundation for the digital layer, with the yacht visually placed on top of the sea-like platform.
The stand was showcased at the Monaco Yacht Show and was a great success, resulting in a strong presentation of the brand and a well-received overall experience.
